Our Brand

Our Story

At HRV, our name tells our story - and we've got a little secret to share.

Sure, when clients ask what HRV stands for, we smile and say "Think of it as Rx for Human and Veterinary solutions" - because, let's be honest, that makes perfect sense and keeps things simple. The H for Human, the V for Veterinary, and that R in the middle? That's your prescription for excellence.

But here's the fun part: we're actually rooted in something deeper.

Hora • Rigor • Veritas

Rooted in Latin. Our foundation since day one.

HRV Pharma Brand
Our Foundation

Hora • Rigor • Veritas

Three principles that define everything we do

Hora - Timing

Hora (Timing)

Time matters. In global healthcare, every day counts. Every regulatory milestone. Every formulation breakthrough. Every partnership we forge. We move with the urgency that our industry demands because lives depend on it.

Rigor - Discipline

Rigor (Discipline)

From navigating complex regulatory pathways to delivering precise formulation solutions, we operate with unwavering discipline and an uncompromising standard of excellence. Half-measures have no place in healthcare.

Veritas - Truth

Veritas (Truth)

We believe in radical transparency - building every relationship on honesty, integrity, and mutual trust. No hidden agendas. No false promises. Just clear communication and reliable delivery.

One Commitment

Whether you think of us as your "Rx for Human and Veterinary" solutions (which we love, by the way), or you appreciate the deeper Latin meaning behind our letters, you get the same thing: a partner who makes complex healthcare challenges refreshingly simple.

Three letters. One standard. One commitment to making global healthcare work better.
Max and Luna - HRV Pharma Mascots
Heard the chatter in the sky?

Max & Luna

Meet Max and Luna, HRV Pharma's vibrant macaw pair - symbols of color, curiosity, courage, and unwavering partnership.

Much like Max and Luna, HRV Pharma rises above, moves with precision, and never loses sight of what matters most: authentic, lasting relationships.

Origin Story

The Discovery That Changed Everything

When searching for an emblem to capture the HRV spirit, inspiration appeared in the form of these magnificent macaws. There was something radiant and honest about them.

Their colorful presence, boldness, and sense of loyalty resonated instantly, almost like a clear call echoing HRV's core values of authenticity and partnership.

"Max and Luna are far more than beautiful, feathered faces. They embody loyalty, precision, and wisdom - the same qualities that define HRV."
Max and Luna Discovery
Max and Luna Partnership
Lifelong Commitment

Partnership for Life

Max and Luna show that partnership is everything. Macaws choose their companions for life, thriving side by side for over 80 years, soaring through every storm and every celebration together.

We at HRV build relationships in exactly this spirit: with trust, with care, and with an unwavering, lifelong commitment.

Every relationship is an alliance
Support is enduring
Challenges are faced together
"Like Max and Luna in perfect Sync, we believe all great journeys happen in true harmony with dedication, loyalty, and mutual respect."

Ready to Soar Together

At HRV Pharma, every connection is a choice, a lifelong commitment to rise as one team. Like Max and Luna announcing each new dawn, we believe every day offers possibility and every genuine partnership is a catalyst for transformation.

That's the Max and Luna way; and that's the HRV way: bright, bold, authentic - ready to soar together!
Max and Luna